Whether you customer is across the country or across the hall, understanding and meeting their needs is the first and last step to success. External customers drive sales and growth. Internal customers are the key to efficiency and profitability. We can all contribute to the success of our organization by winning over customers with superior products and service and delivering quality customer service. Quality Customer Service begins with the fundamentals to defining customer needs and then you’ll learn how to : • Maintain a positive attitude and environment • Establish feedback mechanisms • Manage complaints and difficult customers • Ensure repeat business