Simple yet worthy in content. This book ‘Practical Wisdom’ by Kochouseph Chittilappilly transcends several traps to which business and management practitioners often fall prey in the milieu of Kerala’s unique socio-economic, cultural and political fabric. Aristotle once said, "For the things we have to learn before we can do them, we learn by doing them". This book is a fine dossier and a reckoner of such an ‘experiential learning’ - an account of leadership and practical management wisdom through the lenses of a successful entrepreneurs experience and perspectives. Through the conversation between the stories and illustrations, this book might well awaken several truths in the minds of the reader. Most, if not all, will gain amusing insights through what lies within; these collection of anecdotal stories. This book for a wider variety of reasons is thus, a reader’s delight. The most obvious and in many ways, the most enjoyable interaction that the author will quicken in you is the realistic and practical wisdom he gained from his personal, professional and social experiences. He dares to challenge some of the conventional thoughts, and insists the need for an innovative and creative social ‘attitude’ for entrepreneurship. In this book there is no dearth of ideas; which dwells around his urge and convictions for humane, ethical and moral values in life and business. The voluntary donation of one of his kidney to a needy in February 2011 also stands a testimony to this fact. The sweat and sacrifice of this gentleman would never go unrecognized, as he is a businessman who has invested flesh and blood for illuminating those enduring values of life. In short, this is a useful read especially for all those in the business and in the management domain who believe in wealth creation through love and selfless service. Hope and wish Kochouseph will enlighten us with more such thoughts and creations in the years to come.