Annotation
Wholesalers are those who sell products to businesses or other outlets who are not the end-user. Wholesalers don't sell small quantities of goods like retailers. Instead, they sell products in bulk at a low price. The more you buy from a wholesaler, the less per-product you'll end up having to pay. Retailing one of the largest sectors in the global economy, is going through a transition phase not only in India but the world over. For a long time, the corner grocery store was the only choice available to the consumer especially in the urban areas. This is slowly giving way to international formats of retailing. Retailers also deal with customers on a regular basis. This could involve talking with customers face-to-face in a brick and mortar store or answering customer questions on an e-commerce site. If you're uncomfortable with that situation, then retail may not be the best model for your business. Wholesaler may be defined as the middlemen who operates between the producers (from whom they purchase goods) and the retailers (to whom they sell goods). Wholesaler refers to any individual or business firm selling goods in relatively large quantities to buyers(retailers) other than the ultimate consumers. Thus the manufacturers who sell their products directly to retailers may also be regarded as wholesalers. The specialised knowledge and skill of wholesalers increases the efficiency of the distribution network. The wholesalers provide important services and solve the problems of both the manufacturers and the retailers. The book provides an in-depth coverage of technology concepts, products, and solutions being currently applied to contemporary retail business. It covers automatic identification and data-capture systems, modern electronic payment methods, specialized electronic point-of-sales hardware and software, mobile devices based point-of-sales transaction systems, and retail- specific enterprise solutions.
