Annotation
Marketing is the process of communicating the value of a product to customers, for the purpose of selling that product. Another simple definition of "marketing" is "managing profitable customer relationships". Promotion is one of the market mix elements or features, and a term used frequently in marketing. The marketing mix includes the four P's: price, product, promotion, and place. Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. Promotion is also found in the specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve the success.
