Annotation
In today's business strategies, production of goods and services are not the end and means of everything. The finance management, or personnel management, neither the inventory management nor the time management are important today. Export marketing is the practice by which a company sells products or services to a foreign country. Products are produced or distributed from the company's home country to buyers in international locations. But there is a difference between products that are available to foreign countries and products that are specifically marketed to foreign customers. This where the importance of an export marketing plan comes in. Many business firms who entered into international markets could not do well and perished simply because their products were not upto international standards and firms could not match marketing needs. This was due to gross negligence of proper export planning and failure to adopt sophisticated production and marketing technique. However many exporthouses which carried out proper product and marketing planning succeeded in better export performance and flourished. Globalization and e-commerce have all contributed to a recent influx in international trade. What used to only be attainable by large-scale businesses is now accessible to small companies and those in the busi making international expansion and production outsourcing a suitable option for businesses. But many people still don't understand the benefits of global business in their industry, and even for those who do, they struggle to find where to start. This book is a path-breaking effort in the field of Marketing Management, which is suitable to the present day needs and requirements. It is hoped that this book will be useful to the companies, professionals and students alike.
