Whether youHow to Write a Marketing Plan, 4th edition, simplifies the task of developing a plan for a product or business. Taking a step-by-step approach to the entire process, it will help you to: • carry out a marketing audit • set objectives • devise budgets • write and implement the plan With help and advice on mobile commerce and online marketing techniques, the book now includes a brand new chapter to help you produce mini-plans to seize new opportunities quickly. How to Write a Marketing Plan is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research. are starting or selling your own company, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan, 4th edition, gives you the expert guidance you need to make an impact with your written plan, including step by step advice on: • researching the competitors • how to present your management skills and experience • the structure of the plan • the proposal • preparing financial information • risk, legal issues and confidentiality • how to communicate your strategic vision Along with a glossary of key terms and brand new advice on producing cash and profit forecasts, How to Write a Business Plan contains all the help you’ll need to get it right first time.

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