India is a developing country. Therefore the significance of mass media in this Country needs on exaggeration. It can have great impact. Government of India has been taking several steps in educating the masses and bringing awareness through modern media. In spite of tremendous strides in urbanisation, industrialisation and mechanisation India is still far behind in many aspects. Flexibility in Programming being the main characteristic of local Radio the station may take the fixed point chart as a broad guideline and made deviations as and when required. Directorate may be approached only when changes involving staff and Funds are made. Instead of preparation of quarterly schedule. Printed Pages: 270.