Herbal products contain an enormous Wealth of minerals, protein and vitamins. Moreover, herbal products have great nutritive and Medicinal value too. The global Wave of Herbalism and increased sensitivity to food ingredients has caused tremendous potential for herbal products in Domestic market as well as abroad. It is recommended to go for assessing the market potential and making a concerted and organized effort to turn this latent Demand into an effective demand. This should aim at tapping the existing potential in the market by introducing an aggressive promotional campaign for the products.