Small Business Administration
Code
RDHM-218
ISBN
9789352692545
Title
Small Business Administration
Author
Category
Business & Economics
Price
29,000 MMK
Publisher
Random House

Annotation

Small Business Administration is nothing but sales, marketing and advertising management for a small business. Sales and Marketing are lifelines of a small business. So, sales and marketing management is very much needed for the stability and growth of the small business enterprise. Small businesses often face a variety of problems related to their size. A frequent cause of bankruptcy is under capitalization. This is often a result of poor planning rather than economic conditions-it is common rule of thumb that the entrepreneur should have access to a sum of money at least equal to the projected revenue for the first year of business in addition to his anticipated expenses. A small scale industry (SSI) is an industrial undertaking in which the investment in fixed assets in plant & machinery, whether held on ownership term or on lease or hire purchase, does not exceed Rs.1 Crore. However, this investment limit is varied by the Government from time to time. A business plan is used when one is starting a new business or a new process or product within a business. It includes not only a description of the new business, process or product, but also a discussion of how one plans on managing the marketing, development, production, and financing of this new venture. Small businesses often join or come together to form organizations to advocate for their causes or to achieve economies of scale that larger businesses benefit from, such as the opportunity to buy cheaper health insurance in bulk. These organizations include local or regional groups such as Chambers of Commerce, as well as national or international industry-specific organizations. Such groups often serve a dual purpose, as business networks to provide marketing and connect members to potential sales leads and suppliers, and also as advocacy groups, bringing together many small businesses to provide a stronger voice in regional or national politics. This book deals with different aspects of entrepreneurship development in small scale sector.

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