Our system of wealth creation is at a crossroads. It has contributed to economic and social progress. Yet it has also fuelled many problems from climate impacts, and air pollution, to digital manipulation and the invasion of privacy. In many parts of the world, there are demands for government action to restrain greed, irresponsibility and short-termism. But what about positive solutions? How do we define the contributions that we all want business and investment to make? That is the challenge to which Ong Boon Hwee and Mark Goyder respond. They argue that if our societies are to be set on a forward-looking virtuous cycle and a less damaging course, we will need every ounce of human ingenuity — the inventiveness of entrepreneurs, the dynamism of companies and the adaptability of markets. We need a sense of ownership and purpose, anchored on strong values. We need to be better at valuing the future and rewarding those whose work will benefit future generations. We need a better form of capitalism, one which, while promoting competition, is there to serve and not dominate; to respect human beings and not exploit them; to nurture our surrounding environment, and not destroy it.